According to the 2021 Edelman Trust Barometer, businesses are currently the most trusted institutions—beyond governments, NGOs and the media—to “do what is right.”
New technologies and the pandemic upended brand loyalty. At the same time, consumers are increasingly buying from brands that align with their values and meet their needs more holistically than before.
It’s not enough to say a business is “purpose-driven.” Consumers are increasingly looking to see the message connect to delivery, customer experience, culture and more.
Source: From Me to We: The Rise of the Purpose-led Brand, Accenture
Source: 181 Top CEOs Have Realized Companies Need a Purpose Beyond Profit, Harvard Business Review
Source: A New Measure of Trust for Consumer Industries, Deloitte
Alex Honeysett is a seasoned Brand & Marketing Strategist with 15 years of experience leading communication and marketing campaigns for corporations and small businesses in media, education, finance, fintech, professional services, healthcare and more. She is also the founder of Human at the Helm, a strategy and resource hub for new business owners.
Prior to launching her consulting business, Alex was the Director of Communications at Channel One News (acquired by Houghton Mifflin Harcourt) and NASDAQ. She was also Content Lead at HD Made and PR Manager at Reuters, working out of both their New York and London offices.
Alex has helped dozens of small and mid-sized businesses identify their purpose and drive growth through tailored, human-centric marketing strategies. She has landed executives guest blogs and op-eds in leading national and trade publications including Entrepreneur, Fast Company, Inc and Wall Street Journal; speaking gigs at conferences around the world including SxSW, Emerging Women, CHRO Leadership Summit, and more; and media coverage in print and broadcast outlets including the Today Show, Mashable, BBC, NPR, and CNN. Her own articles have been featured in the Daily Muse, Forbes, Inc., Mashable, DailyWorth, TIME and Newsweek.
Alex is a certified CultureTalk partner and a Founding Advisor of Purposeful Communications, a strategic marketing communications firm.
Co-Founder & CEO, Partsimony