Unlocking business potential and driving growth through human-centric brand and marketing strategies.

Rethinking brand strategies to connect purpose to delivery.

Crafting communications foundations that deepen the consumer—brand connection.

Reimagining marketing to creatively and holistically create value.

Understanding employee values and connecting purpose to culture.



Modern Marketing

Culture Roadmap



Audience, Purpose, Values, Vision, Brand Strategy

Brand Positioning, Core Messaging, Website Copy, Marketing Collateral, Bios & LinkedIn Profiles

Content Marketing, PR, Personal Branding, Thought Leadership 

Brand Archetypal Assessment, Individual Leadership Assessment

Three important trends are shaping the future of business:

According to the 2021 Edelman Trust Barometer, businesses are currently the most trusted institutions—beyond governments, NGOs and the media—to “do what is right.” 

People are looking to businesses to solve societal, economic and environmental issues

New technologies and the pandemic upended brand loyalty. At the same time, consumers are increasingly buying from brands that align with their values and meet their needs more holistically than before.

Consumer behaviors are shifting

It’s not enough to say a business is “purpose-driven.” Consumers are increasingly looking to see the message connect to delivery, customer experience, culture and more.




A trust gap is emerging

My work spans brand, marketing, PR and thought leadership to help businesses drive growth through deeper, more meaningful relationships with customers, stakeholders and employees.


Empathy and Purpose Drive Profit

Source: From Me to We: The Rise of the Purpose-led Brand, Accenture

63% of consumers prefer to purchase from purpose-driven brands.

Source: 181 Top CEOs Have Realized Companies Need a Purpose Beyond Profit, Harvard Business Review

Companies who demonstrate purpose outperform the market by 5 - 7% per year. 

Source: A New Measure of Trust for Consumer Industries, Deloitte

When brands demonstrate humanity, customers are nearly twice as likely to purchase from the brand over competitors. 

About Alex

Alex Honeysett is a seasoned Brand & Marketing Strategist with 15 years of experience leading communication and marketing campaigns for corporations and small businesses in media, education, finance, fintech, professional services, healthcare and more. She is also the founder of Human at the Helm, a strategy and resource hub for new business owners. 

Prior to launching her consulting business, Alex was the Director of Communications at Channel One News (acquired by Houghton Mifflin Harcourt) and NASDAQ. She was also Content Lead at HD Made and PR Manager at Reuters, working out of both their New York and London offices.

Alex has helped dozens of small and mid-sized businesses identify their purpose and drive growth through tailored, human-centric marketing strategies. She has landed executives guest blogs and op-eds in leading national and trade publications including Entrepreneur, Fast Company, Inc and Wall Street Journal; speaking gigs at conferences around the world including SxSW, Emerging Women, CHRO Leadership Summit, and more; and media coverage in print and broadcast outlets including the Today Show, Mashable, BBC, NPR, and CNN. Her own articles have been featured in the Daily Muse, Forbes, Inc., Mashable, DailyWorth, TIME and Newsweek.

Alex is a certified CultureTalk partner and a Founding Advisor of Purposeful Communications, a strategic marketing communications firm.


Trusted by:

Are you a new business owner? 
Visit Human at the Helm for brand, personal brand and marketing resources.


Co-Founder & CEO, Partsimony

Richard Mokuolu

"Alex chiseled away marketing jargon and typical sales pitch tactics and exposed the true soul of our company. We can’t say enough positive things about Alex’s deep domain expertise, professionalism and drive to deliver impactful work. "